Order parameters
Orders per year 1,200
Average order value $400
$100$1,000
Platform investment (annual)
Total cost of ownership $140,000
$20K$500K
Break-even = annual order volume at which digital revenue exceeds total platform cost.
Gross profit margin
GP margin
10%
1%40%
Gross profit = revenue after COGS. This reveals true cash returned from digital orders — the real measure of platform viability.
Revenue, gross profit & platform cost — 12-month projection
Cumulative revenue
Cumulative gross profit
Platform TCO
Predictive scenarios
Investment allocation